Creating Your Market Analysis/Industry Overview – Part 2

Creating Your Market Analysis/Industry Overview – Part 2

Read the following articles. Take some notes, title/number accordingly and retain for a future notebook check.
How To Research Your Industry & Competition
Conducting A Market Analysis For Your Business Plan

Click here to access Mrs. Raaker’s powerpoint presentation on
“Using The Census 2000”

Web Resources:
www.business.gov
www.census.gov

Using your notes from the reading and some secondary research, you should now be able to write an industry overview (brief) and a market analysis for your business plan.

Objectives:
1. Describe the industry, industry trends and factors influencing the trends.
2. Write a demographic, geographic and psychographic profile of the company’s target market.
3. Describe the historical growth, current market size, and the growth potential of the market.

Click here to view samples of the market analysis/industry overview.

Click here to view the grading rubric for this section of your business plan.