Apprentice Print Ad Challenge

Your task is to create a print ad & a presentation with your team. Below you will find the steps to the process.

1. Select a client & a product (or service)
2. Determine the target market (in terms of demographics, geographics & psychographics)
3. Determine your marketing objectives
4. Create a theme/concept that suits both your objectives and your audience.
5. Create your print ad (copy ready, 8 ½ by 11).
6. Prepare a presentation with a visual aid (Powerpoint or other) to present your ad and the rationale behind your marketing decisions. Sell us on why your ad suits your market & best accomplishers your marketing objectives. You must be in professional dress.

Good luck! See you in the boardroom (Teams will present either Tuesday 3/18 or Wednesday 3/19)