Business Ownership Students- Selecting A Name For Your Business

Read this article : “How To Create A Great Business Name” Retain notes for future notebook check.

Brainstorm several names. Research the availability of each name using the United States Patent and Trademark Office Web site.

Discuss with friends and family and gather feedback on the name(s) you are considering.
Visit the Alameda County Clerk Recorder’s Fictitious Business Name Search Online & research to see if the name you have chosen is available.

You will likely want to establish some form of web presence. Check online to see if the domain name you want is available. You can use AT & T Yahoo! Domains.

FILING A DBA
Now that you've decided upon a name, do you need to file a DBA? If you're structuring your company as a sole proprietorship or a partnership, a dba ("doing business as") or fictitious business name allows you to legally do business under your new business name (rather than your own name). You may be required by the county, city or state to register your fictitious name.

Click here to complete a DBA form for Alameda County. You only need to print page 5 (instructions for filing, for your reference) and page 1 (as pages 2-4 are merely copies for various parties, if you were to actually file this form.) Title and number it accordingly and retain this for a future notebook check.