Green Marketing & Social Responsibility

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus, green marketing incorporates a broad range of activities, including (but not limited to) product modification, packaging changes, and/or advertising modifications. Similar terms used are environmental marketing and ecological marketing.

The term social responsibility, as defined by dictionary.com is known as the principle that companies should contribute to the welfare of society and not be solely devoted to maximizing profits. Socially responsible companies can act in a number of ways to benefit society. For example, companies can give money to the arts, fund academic scholarships, support community-building initiatives, and so on. They can also commit to not pollute or to reduce the pollution they put out, to not build weapons, and so forth.

ASSIGNMENT

Directions:
1. Choose a partner to work with. (Note: Business Ownership students will work with your business plan partner).
2. Choose a company that demonstrates an example of green marketing, or some act of social responsibility (and let your teacher know right away so there are no duplicates).
(Note: Business Ownership students will strategize on ideas to implement environmental conscious or other types of social responsibility acts, within their own business).
3. Create a presentation for the class on your findings. Be sure to include the name of the company, their size, their headquarters, and how this act of social responsibility it carried out, as well as how it is promoted to the public. You must create a visual aid (powerpoint or display board) to enhance your presentation.