Creating Your Marketing Plan – Part 3

For the purpose of your business plan project, the marketing plan will focus primarily on your promotional campaign and will include:
· Marketing objective(s)
· Promotional mix (combination of promotional elements to include personal selling, advertising, sales promotion, direct marketing and public relations)
· Marketing Implementation –timeline for activities/responsibilities
· Marketing budget

Web resources:
While many of you may find the following tool to be overwhelming, some of you may find it be helpful. It is a very comprehensive look at “How To…A Guide To Writing A Marketing Plan”.
Promotional Plan Grading Rubric