DECA Prep Mini Unit - Distribution

DECA Prep Mini Unit Unit 7
Instructional Area: Distribution
Textbook Reference: Pages 440-521

Overview: This unit covers distribution. In Marketing Essentials chapters 21-24, we learn about channels of distribution, physical distribution, purchasing, stock handling, and inventory control.

Imagine your busniess manufactures the best cell phone on the planet, but if the phone never makes its way to a store, kiosk, or even just a website, not many people will be buying it. Distribution is the key to making sure that a product is where people want it, when people want it.

Key Terms: channel of distribution, intermediaries, wholesalers, retailers, etailing, direct distribution, indirect distribution, exclusive distribution, integrated distribution, selective distribution, intensive distribution, physical distribution, transportation, storage, wholesale/retail buyers, inventory, inventory management, JIT (just-in-time inventory system), SKU (stockkeeping unit)
Key Concepts:

Assessment Activity: Using the scenario below, prepare an outline that you would use if you were going to be training a new assistant manager on how businesses use channels of distribution.

Case study scenario: You are the manager of an independent toy store. The store carries high quality, fairly expensive toys for all ages. The store is best known for its selection of dolls,which range from sturdy dolls for toddlers to fragile collectibles. You recently hired an assistant manager, whom you are training. The topic for today’s trainin is channels of distribution. On a separate piece of paper, explain what channels of distribution are and the purposes they achieve. Then, explain the difference between direct channels of distribution and indirect channels of distribution. Complete your training by naming the members of each type of channel of distribution.


Extension Activities (optional; can be submitted for extra credit):

All found at http://www.glencoe.com/

Chapter 21
Practice Quizzes
E-Flash cards
Interactive Tutor

Chapter 22
Practice Quizzes
E-Flash cards
Interactive Tutor

Chapter 23
Practice Quizzes
E-Flash cards
Interactive Tutor

Chapter 24
Practice Quizzes
E-Flash cards
Interactive Tutor