DECA Prep Mini Unit -Marketing
DECA Prep Mini Unit
Unit 1
Instructional Area: Marketing
Textbook Reference: Pages 1-47
Instructional Area: Marketing
Textbook Reference: Pages 1-47
Introduction:
This unit is a general introduction to marketing and some of its most basic concepts. In Marketing Essentials chapters 1 & 2, you learned about the value added by marketing, customer relationship management, and the difference between consumer and industrial markets.
Marketing is found in every type of business enterprise. It is an important, non-stop process involving research, analysis, and decision making. It can make the difference between success and failure. Many job opportunities are available in this broad field.
Key Terms: marketing, goods, services, marketing concept, utility, market, consumer market, industrial market, market share, target market, customer profile, marketing mix, SWOT analysis, market segmentation, demographics, geopgraphics, pyschographics, disposable income, discretionary income, mass marketing, marketing strategy
Key Concepts: functions of marketing, marketing concept, benefits of marketing, economic concept of utility, components of the marketing mix, SWOT analysis, basic elements of a marketing plan, market segmentation
Assessment Activity:
Complete the Review Facts & Ideas questions 11-19 on page 21 and 8-15 on page 43.
Extension Activities(optional; can be submitted for extra credit):
All found at http://www.glencoe.com/
Chapter 1 E-Flash Cards
Interactive Tutor: Concentration Game
Practice Quiz
Chapter 2 E-Flash Cards
Interactive Tutor: Crossword Puzzle
This unit is a general introduction to marketing and some of its most basic concepts. In Marketing Essentials chapters 1 & 2, you learned about the value added by marketing, customer relationship management, and the difference between consumer and industrial markets.
Marketing is found in every type of business enterprise. It is an important, non-stop process involving research, analysis, and decision making. It can make the difference between success and failure. Many job opportunities are available in this broad field.
Key Terms: marketing, goods, services, marketing concept, utility, market, consumer market, industrial market, market share, target market, customer profile, marketing mix, SWOT analysis, market segmentation, demographics, geopgraphics, pyschographics, disposable income, discretionary income, mass marketing, marketing strategy
Key Concepts: functions of marketing, marketing concept, benefits of marketing, economic concept of utility, components of the marketing mix, SWOT analysis, basic elements of a marketing plan, market segmentation
Assessment Activity:
Complete the Review Facts & Ideas questions 11-19 on page 21 and 8-15 on page 43.
Extension Activities(optional; can be submitted for extra credit):
All found at http://www.glencoe.com/
Chapter 1 E-Flash Cards
Interactive Tutor: Concentration Game
Practice Quiz
Chapter 2 E-Flash Cards
Interactive Tutor: Crossword Puzzle
posted by Mrs. Raaker @ 6:27 PM
<< Home