Economics of Business Ownership Students - Creating Your Marketing Plan

A marketing plan is a plan used by a business to guide its marketing process to a desired conclusion.

For the purpose of your business plan project, your marketing plan should include:

• Marketing Objective(s)
• Marketing Mix Product, Price, Place Decisions (as they relate to your marketing efforts) Promotion Decisions – promotional mix (combination of promotional elements to include personal selling, advertising, sales promotion, direct marketing and public relations)
• Promotional Implementation Plan –timeline for activities/responsibilities
• Promotional Budget

Refer back to your notes on Chapter 10.1 as you begin to write your Marketing Plan