Creating A Logo - Part One

The Importance of Color

As we begin to develop ideas for our businesses, one of the first things we will do is create a company logo. A logo (or signature) is the distinctive identification symbol for a business. A well-designed logo gets instant recognition for the business. No business plan or marketing materials are complete without it.

There are many considerations to be made when creating your company logo, but the first thing we will explore is the use of color and its impact in terms of our marketing efforts.

Step 1:
Click on the link below to see the Color Wheel. You may find it helpful to print a copy for your binder.
Color Wheel & Simple Color Theory

Step 2:
Read the following articles and take some brief notes. These notes will be checked on our first Semester 2 Binder check. Please title the notes accordingly and be sure to number them, as well.

Assignment #2
Business & Marketing - Who Owns The Hue?

Assignment #3
Why Color Matters

Assignment #4
Color Psychology & Marketing

Step 3:
Assess your understanding of the color theory we have explored by taking a practice quiz. The answers to the questions can be found in the video we watched in class entitled “Color In Everyday Life” or by reviewing the notes you took in Step 2. This will also be checked in your binder check. Please title it Assignment #5 Practice Quiz - "Color In Everyday Life".