DECA Prep Mini - Unit: Product Service Management
DECA Prep Mini Unit Unit 10
Instructional Area: Product Service Management
Textbook Reference: Pages 630-693
Introduction:
This unit is a general introduction to product planning and management concepts. In Marketing Essentials chapters 30, 31 & 32, you learn about product planning, product development, and the product mix. You also learn about branding, packaging, warranties, and other extended product features.
Product planning can make sure that a business sells products that customers really want, and that the products have extended features that make them even more attractive.
Key Terms: product planning, product mix, product line, product item, product width, product depth, product modification, product life cycle, positioning, brand, trademark, national brands, private brands, generic brands, package, label, warranty, disclaimer, credit
Assessment Activity:
In response to the development of a market for ecologically sound products, manufacturers are designing products that are safe for the environment, or they are adapting current products to fit the green market.
Choose a company that interests you, describe its current product line, and suggest ways one or several products can be modified to be environmentally friendly. Finally, explain how the product modifications you are suggesting would affect the companys’s marketing strategies.
Extension Activity (optional; can be submitted for extra credit):
All found at www.glencoe.com
Chapter 30 Practice QuizzesE-Flash cardsInteractive Tutor
Chapter 31 Practice QuizzesE-Flash cardsInteractive Tutor
Chapter 32 Practice QuizzesE-Flash cardsInteractive Tutor
Instructional Area: Product Service Management
Textbook Reference: Pages 630-693
Introduction:
This unit is a general introduction to product planning and management concepts. In Marketing Essentials chapters 30, 31 & 32, you learn about product planning, product development, and the product mix. You also learn about branding, packaging, warranties, and other extended product features.
Product planning can make sure that a business sells products that customers really want, and that the products have extended features that make them even more attractive.
Key Terms: product planning, product mix, product line, product item, product width, product depth, product modification, product life cycle, positioning, brand, trademark, national brands, private brands, generic brands, package, label, warranty, disclaimer, credit
Assessment Activity:
In response to the development of a market for ecologically sound products, manufacturers are designing products that are safe for the environment, or they are adapting current products to fit the green market.
Choose a company that interests you, describe its current product line, and suggest ways one or several products can be modified to be environmentally friendly. Finally, explain how the product modifications you are suggesting would affect the companys’s marketing strategies.
Extension Activity (optional; can be submitted for extra credit):
All found at www.glencoe.com
Chapter 30 Practice QuizzesE-Flash cardsInteractive Tutor
Chapter 31 Practice QuizzesE-Flash cardsInteractive Tutor
Chapter 32 Practice QuizzesE-Flash cardsInteractive Tutor
posted by Mrs. Raaker @ 10:46 AM
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